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The Cafe Business 11 / 37
Chapter 10: The Menus That Make You Money

The menu is the second most important document in your café, after the lease. And it's more important than the name, because it's what your customers actually see when they're about to hand you money.
I've seen beautiful menus that lost customers because they were confusing. I've seen ugly menus that made a fortune because they were simple. Clarity is king.
Here's the format that works best, proven by the fact that I've wasted thousands of dollars testing alternatives:

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