Let's talk about the customer. The customer is the reason you're in business. The customer pays the bills. The customer is the source of all your joy and all your frustration.
And here's the secret that nobody tells you: the customer is often wrong. They're tired. They're grumpy. They just woke up. They're paying $6 for a cup of water that's been filtered through a seed. They have high expectations and low patience.
So how do you handle the difficult customer?
The Staple Customer Types (and how to handle them):